FENIX360 launches global streaming push with Gaana deal and live events across 13 countries

FENIX360 unveiled “Streaming Reimagined” with live music events in New York, Mumbai and 11 other cities, while previewing a direct-to-fan rollout with Gaana scheduled for Q4 2026. The creator platform says the move is designed to give artists more revenue, more audience control and broader monetization tools.

Why it matters: - FENIX360 is pitching a new revenue model for artists in a market where the company says most creators cannot make a sustainable living. - The platform is promising higher payouts, more direct fan relationships and tools that were once limited to major-label acts. - The strategy could matter for streaming operators too, because FENIX360 says the model improves economics for both platforms and artists.

What happened: - FENIX360 launched “Streaming Reimagined” with a series of live music events streamed on the FENIX360 app. - The rollout began in New York City with the inaugural Wonder Games in Times Square, produced by Wonderama. - The New York event was hosted by David Osmond and actress and social media creator McKenzi Brooke. - The event included live music, esports exhibitions, creator showcases and a video announcement from Mumbai. - In Mumbai, FENIX360 and Gaana will unveil an in-app artist social feed and monetization tools. - The Gaana integration is the first phase of a direct-to-fan rollout scheduled for Q4 2026. - FENIX360 says the Gaana partnership gives creators access to more than 40 million monthly visitors across 20+ regional languages. - On Thursday, August 27, artists from 13 countries will perform in a coordinated global showcase. - The broadcast will stream from Mumbai, New York, Los Angeles, Nashville, Munich, Tokyo, Rome, Melbourne, Singapore, Sweden, Jamaica, Costa Rica and Zimbabwe. - The event will include a special video and song release from three-time Grammy winner Ricky Kej.

The details: - FENIX360 says the standalone app pays artists 70% or more of all revenue, including advertising. - The app lets artists earn from advertising, commerce, streaming, subscriptions, merch, tickets, collectibles, NFTs and private sessions. - FENIX360 also offers custom app and website builders, geo-targeted fan notifications, unified social-media management, touring tools and marketing utilities. - The company says six patent-pending AI systems are part of its creator stack: AI4AI, GigBooker, Harmony AI, InstApp, TourBooker and RPM. - FENIX360 is headquartered in Singapore. - The company is preparing for a worldwide rollout across Europe, the UK and the U.S. - FENIX360 says additional distribution partnerships are planned. - The company is targeting a NASDAQ listing in 2027. - FENIX360 says it has recruited more than 7,000 artist ambassadors. - The August 27 global event will also raise donations for Teen Cancer America, Creative Visions and Share and Care. - FENIX360 plans to introduce the FENIX360 Artist Trust on Monday, August 31. - International concert promoter Harvey Goldsmith CBE will chair the Artist Trust. - FENIX360 says the trust is intended to give back to artists and support charities.

Between the lines: - FENIX360 is positioning itself against the standard streaming payout model by arguing that artists deserve far more than fractions of a cent per stream. - Founder, Chairman and CEO Allan Klepfisz said the current ecosystem is “in disarray” and that creators should own their distribution. - The company’s pitch blends technology, commerce and philanthropy, which may help it stand out in a crowded creator-economy market. - The simultaneous launch events in multiple countries suggest FENIX360 wants to signal global scale before its broader rollout.

What's next: - FENIX360 and Gaana are expected to move the direct-to-fan integration toward its Q4 2026 launch. - The company plans broader distribution expansion in Europe, the UK and the U.S. - The August 27 showcase and the August 31 Artist Trust launch are the next major dates on the company’s calendar. - FENIX360 says the platform is heading toward a formal global launch before its targeted 2027 Nasdaq listing.

The bottom line: - FENIX360 is trying to turn streaming into a creator-owned commerce platform, not just a playback service.